I first learned of 13-year-old Rebecca Black via a Facebook post that appeared on my news feed about two weeks ago, and my initial reaction to the now ubiquitous “Friday” was a mixture of disbelief and amusement—I couldn’t help but chuckle at the atrocious song as I thought about how something so bad could accrue so many views in such a short period of time. Still, I thought of it as something of a novelty—just an internet meme that, like so any others, would sputter and stall once its fuel was burned up.
As it turns out, “Friday” had a lot more gas in the tank than anyone expected.
The culmination of Rebecca Black’s phenomenal rise came on Late Night With Jimmy Fallon last Friday, when the show’s host enlisted the services of comedian and fake news host Stephen Colbert (arguably one of the biggest stars in the world right now) for a bombastic live rendition of “Friday,” backed by none other than Grammy winning hip hop outfit The Roots. Halfway through the song, Colbert and Fallon (who contributed a verse of heavily auto-tuned guest vocals) were joined on stage by American Idol winner Taylor Hicks and the New York Knicks dance team. The performance climaxed in a huge crescendo of movement and color and may well be remembered as one of the most entertaining and culturally defining musical moments of the year.
That fact is sure to make blood boil among the legions of indie diehards still reveling in little-known rock band Arcade Fire’s monumental Grammy win for “Best Album,” but the truth is that Rebecca Black and her unbelievably bad song penetrated pop culture to a much greater extent than Arcade Fire’s unbelievably good album.
Arcade Fire’s The Suburbs has sold less than 1 million copies, even in spite of the band’s Grammy coup. In contrast, Black’s music video for “Friday” has been played on YouTube over 82 million times. Anecdotally, ask your friends or your co-workers what they know about Arcade Fire, and they’ll most likely stare back at you with blank faces. But ask them what they know about Rebecca Black, and you’re likely to see a considerably more animated response.
Perhaps that fact says something profoundly negative about our culture. Perhaps it’s a shame that we have collectively embraced something that is free, fast and intellectually easy as opposed to something that is textured, beautiful and more difficult to appreciate. Or perhaps that’s not the point at all. Perhaps the strength of music cannot be defined just by how textured, beautiful and intellectually rewarding it is. Perhaps, sometimes, music reaches the pinnacle of its potential when it becomes something that we share, not something that we experience and appreciate in relative isolation.
Conventional wisdom says that “Friday” is just an inside joke that we’re all in on. But Fallon and company performed it joyously, and the crowd’s enthusiasm for that performance was anything but a show for the cameras. Maybe people love to hate “Friday,” but they still love it—as evidenced by the fact that they continue to share it, propagate it and discuss it more than they have done with any song or artist in quite some time.
Over the past 15 years, our consumption of music has become tremendously idiosyncratic. Thanks to this infinite distribution stream called the internet, we can download or purchase any song or album made by any person anywhere in the world. And so our music collections reflect not simply our tastes, but our tastes and preferences with incredible specificity.
But while those collections satisfy our personal desires, they typically contain little collective energy. We listen to what we listen to because we like it, but there’s almost no synergy between what we like and what our neighbor likes. Even within genres and musical movements, there seems to be a limitless string of sub-genres and sub-movements, all of which serve to divide music fans into an increasing number of increasingly small groups. And so our music connects us tightly to a few people, but hardly at all to society at large.
“Friday,” in contrast, is a song that isn’t constrained by niche, genre, generational or racial considerations. It’s a song that we’re all experiencing together. And whether we engage with it in appreciation or ridicule, it’s encouraging us to talk to each about that shared experience.
That’s something that just doesn’t happen because of music very often these days.
Black made music that mattered socially, not just critically or commercially. And in doing so, she brought together a drastically disparate musical population–one that is more virtually connected, but more socially disconnected, than at any time in its history.
And if you ask me, that’s the mark of a very good song—regardless of how inane the lyrics may be.