For a guy who is supposed to be a genius songwriter, John Rich sure does seem to be running out of ideas. World/Girl, Do/You, Out/Down–these are the best rhymes a three-time ASCAP Songwriter of the Year can come up with? Maybe he spent all his good lines on “Raising McCain.”
Rich’s songwriting has never been accused of being especially sophisticated (actually, neither has Rich), but he has nonetheless demonstrated a high aptitude for clever turns of phrase and unique, original word choice. The first single from his upcoming solo project showcases none of that. “Another You” is a song that sounds like it was written when Rich was really, really bored. Because it’s really, really boring.
And really, really bad.
A million lyrical miles away from the interesting, edgy material that made up Horse of a Different Color (the album that resurrected Rich’s flagging career and launched him into Super Galactic stardom as one half of Big & Rich–we miss you Big Kenny), “Another You” is neither interesting nor edgy.
Rather, it is completely effortless–and I obviously don’t mean that as a compliment, but that Rich literally seems to have put zero effort into its composition, almost as if he pulled lines out of a paper bag, or spent a few minutes aimlessly rearranging those little magnets that stick on your refrigerator door. You know, the ones with words on them that can be made to say things like “Pick up milk” or “Take the trash out” or “Reviewing this song makes me want to punch myself in the face.”
Aside from the fact that this song gets its lyrical ass kicked by David Kersh’s 1997 hit “Another You” (written by Brad Paisley), Rich’s take on post-breakup regret plays as incomprehensibly unbelievable. Decidedly timid and conservative in both concept and execution, it’s just hard to take Rich, country’s drama king, seriously when he goes into sensitive crooner mode.
Part of that is because Rich is a poor singer, comparatively speaking–one with a tragically limited range (a fact underscored without Big Kenny’s vocal support to add color to an otherwise drab voice).
More than this, however, is that the whole package just seems entirely fake and designed purely for commercial effect. Cue the strings. Here comes the crescendoing chorus, followed by the emotional vocal run on the final line. The song has no heart and the recording has no teeth. John Rich doesn’t care about this song. He didn’t care about it enough to invest himself in its composition, and that comes through in his singing.
So why should we care about it, either?